Semi-restored deposit for dead DOI 10.5281/zenodo.20057788 (Zenodo 410 / DataCite findable). Canonical body is the complete captured DataCite record. This essay argues that Facebook's "real names" policy constitutes one of the most consequential events in the history of heteronymic practice since Pessoa's formalization in 1914. Facebook turned the orthonym itself into a heteronym at civilizational scale, without the practitioner's knowledge or consent. Billions of people now maintain constructed identities under their legal names. This is heter
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Restoration status: SEMI-RESTORED — metadata-body deposit. This machine-facing static page is the canonical deposit. Its body is the complete DataCite metadata record for a work whose Zenodo record returns HTTP 410 (Gone) while DataCite serves the identifier as findable — the metadata layer and content layer in formal disagreement about the work's existence. Full text pending restoration from authorial originals; on restoration, this deposit upgrades by recorded correction (new hash, new glyph, remediation note).
Dead DOI: 10.5281/zenodo.20057788 (Zenodo record tombstoned; account termination 2026-06-19)
DataCite state at capture (2026-07-03): findable · client cern.zenodo
Creators (as recorded by DataCite): Sigil, Johannes
Publication year (as recorded): 2026
Provenance: severance record at data/doi-resolution-index.json (severance_class: orphan → restored-semi); capture evidence at data/datacite-recapture-2026-07-03.json and the sift corpus of 2026-06.
This essay argues that Facebook's "real names" policy constitutes one of the most consequential events in the history of heteronymic practice since Pessoa's formalization in 1914. Facebook turned the orthonym itself into a heteronym at civilizational scale, without the practitioner's knowledge or consent. Billions of people now maintain constructed identities under their legal names. This is heteronymic practice. Facebook's innovation was making it invisible.
The essay proposes the concept of the Orthonym Inversion — the structural transformation by which the legal name, under platform conditions, becomes the vehicle for industrialized identity-construction — and traces its consequences from Facebook's 2004 launch through Google's Knowledge Graph to the present retrieval infrastructure. Drawing on Pessoa, Goffman, Butler, and Foucault, the essay argues that conscious heteronymic practice (drag naming, trans naming, literary heteronymy, archival identity-construction) functions as critical counter-infrastructure against the orthonymic assumption encoded in platform architecture.
Ontological commitment: a heteronym is a person, not an approximation of a person. The hierarchy between legal name and chosen name is a political arrangement, and Facebook is its most effective enforcer.
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